What is a Content Marketing Agency & How Can it help your Business?

A content marketing firm is a company that specializes in producing, implementing, and managing consistent, useful, and relevant content to attract and garner a clear and defined target audience. And ultimately, to drive targeted and profitable consumer action.

With this in mind, it will come as no surprise to learn that there are many different types of content marketing companies that can help businesses in the UK to create and promote their brand.

Marketing a business online is one of the most effective ways to generate new customers. It is a proven fact that most consumers only pay attention to the top few search results for their desired product or service.

Therefore, it is necessary to provide your business with unique and high-quality content that will get you a spot on the first page of search engines when users perform a specific search. Your content marketing campaign needs to be useful and exciting, and engaging for users to continue coming back to your site.

Content Marketing is a broad term that is divided into different sectors, such as Guest Posting, Blogging, PDF, Infographics, and many more. The main focus of using these techniques is to get more traffic to your website and rank your site in Google, so content plays a major role when it comes to SEO ( Search Engine Optimization).

A content marketing agency in London UK, has the expertise and resources to provide businesses with high-quality and exciting content. This way, you can make your content attractive to viewers while still maintaining a sense of consistency and relevance in your content. Using a company specializing in content marketing London can be a good investment for any business in the UK.

Some Content marketing agencies in London will not only have the ability to provide you with fresh content for your site. But they can also help you create and publish articles that will have a long-lasting impact on your website’s reputation.

Ensuring that your website is continuously generating fresh content will have a better chance of retaining current consumers. As a result, you can increase your visitor base while providing them with an exciting and engaging experience. Not only that, but your website is also able to gain increased visibility, which can potentially bring in more prospective clients and customers in the future.

Internet marketing has become a very lucrative industry in the last few years due to the rapid growth of the internet and its popularity among millions of people worldwide.

The use of the internet and associated tools have created many opportunities for companies to market their products and services.

Millions of people log onto the web every day looking for information about whatever they are searching for in search engines.

This is why it is necessary to create quality content for your website that can entice these internet users into visiting your site regularly.

Content Marketing is not the whole process of digital marketing. It is a small part used in digital marketing.

Combining content marketing with SEO, Social Media Marketing, PPC, etc., will have a great impact on the path to success. So I would recommend contacting an SEO specialist before deciding on what marketing strategy to be implemented for your website.

Successful content marketing agencies in London or any other city or country should have all the necessary tools, software, and techniques to help you produce the type of content that is considered the most effective and relevant to your target audience.

This means that you have various options available to create content that will help you gain more significant traffic and interest in your site. The content will be written well so that it is informative, exciting, and interesting to your visitors while also being able to entice readers back to your site each day to find out more about what you have to offer.

Once the articles are produced, your content is then distributed to various article directories across the internet. This is done by our writers who are experienced in writing unique and compelling content for a wide range of business sectors, including IT, tourism, health and beauty, education, travel, and so forth.

Once submitted and published, your content will appear on web pages of the various article directories, allowing you to receive traffic from the search engines.

To find a quality content marketing agency in London, the UK, or any country wherever you live, you need to ensure that you choose a professional, reliable content marketing company that can handle all aspects of your content marketing campaign.

This way, you have access to an experienced content team who can handle the whole process from start to finish, allowing you to concentrate on other aspects of your business.

If you want to be successful at getting the maximum return on investment for your content, hiring a content company in London can be one of the best decisions that you ever make.

 

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admin November 22, 2020 0 Comments

Link Building Techniques for 2019

Link building is an essential part of SEO or search engine optimization. Since 2003 when the rules of SEO changed, so-called ‘tricks’ are no longer good enough. If you want to increase the number of people who come to visit your website then link building must happen.

Here we tell you about some of the most important link building techniques for 2019. Google is the most important search engine (this everyone knows). This is why having your keywords appear on the first page of Google is so important.

The Numbers

When you look at the statistics, it’s easy to see the lion’s share of clicks are going to the highest ranked search results. Different studies have put the traffic share of the first position at around 33, with the second position getting around 15% of share, 9% going to number 3, and steeper dropoffs after number 5. At minimum, 75% of clicks go to the first page of search results.

So at first glance, if you rank at number 1 for a search term related to one of your keyword targets that is searched for 1000 times, you can expect around 300 clicks to your site.

More crunching numbers – backlinko’s Google CTR Stats

I see almost everyone with a website do SEO. Most website owners will have a SEO firm take of this for them. But most website owners will not be aware of the best link building techniques.

So what are the best link building techniques?

Google has even stated that backlinks are one of the top 3 things it looks for when ranking. But it needs to be quality links. Here is a look at what link building is and the latest and best in techniques to use.

What are backlinks?

Backlinks are clickable links from one website that lead to another. You might, for example, use a search engine to look up the address of a business you need to get to. That will bring up a business directory that has information about the business as well as a link you can click on to see their site.

It was once the case that a site just needed a lot of backlinks and the quality of them did not matter. That is no longer the case. As a result link building has become a vital part of the SEO profession.

Why is link building so important?

There was a time when search engines like Yahoo were the main search engines around and they used just content to rank sites. But when Google came along things changed. Google looked at links too. Now almost 20 years later the Google way is still top. Quality link building is important for many reasons. A few include;

It is through skilled links that Google can find your website

Links are in the top three things Google uses to rank your site

It makes your website more available to more people generating more site traffic

It indicates a trust level in your website that other sites accept links leading there

The internet consists of billions of links and all successful sites need to be a part of them

Andrey Lipattsev, a senior strategist from Google has stated that at Google the two top-ranking factors are ‘…content and .. links pointing to your site.

quality link building techniques

The hunt for high-quality links

Low-quality links face penalties so while it takes some hard work, you should be looking for only high-quality links. There are several things to look for that makes a link better than others.

1. The authority of the page and the site – Links must come from so-called authoritative sites. This is because they pass more PageRank or authority to your site. Google might not share a sites PageRank data, but there are places where you can check a URL’s rating like Ahrefs.com. Authoritative links are harder to get but worth the work.

2. The site also needs to be relevant – Where once any link from a high Pagerank site would count, now the theme has to be relevant to your website.

3. Think about the link’s position – You want your link to be in the main body of content not to the side or has a footnote.

4. More weight is placed on editorial links – These are links placed by someone else who liked what they saw on your site, not one you have done yourself.

5. Create links from keyword anchor text – An area that has seen abuse so avoid overdoing it.

6. Co-Occurrences – Use text around the links that indicates what the page you are linking to is about.

7. Guest blogging – Can still be relevant as long as the posts are on an authoritative site and are well, relevant!

Creating content that generates better links

Of course, content is important in SEO but it also is important in link building too. Some content creates more links than others. Those are content that includes visual assets, list type posts, original data, and ultimate guide type posts. Here is a closer look at what each one is.

1. Using visual assets in the content – just as it suggests content is more likely to have links to it if it has things like pictures, charts, graphics, and diagrams. People respond to visual messages, there is a lot of power in that.

2. Using list posts as content – these are posts that essentially just list something. It might be techniques, how to, different tips, really anything can be written in list form! These are effective and popular as content because they break down information into easy to digest sections. The listing breaks up the written content visually too so readers are not faced with a huge block of writing.

3. Content containing original data and research – This is not the same as re-writing old information in a new way. This is real original data from the latest studies or new surveys. People will link to your data and those links can quickly add up.

4. Ultimate guides content – These ultimate guides are in-depth and comprehensive posts that will cover everything someone needs to know about something. There is a lot of information that needs to be broken up but it means readers do not have to go elsewhere to find out more. Definitive or complete guides are link-worthy pieces of content.

Summary

Links are an important part of SEO and online marketing and look to continue to be so. As well as increasing the traffic your site sees, they can also improve your ranking, the relationships between sites and your reputation.

It is not about having lots of links, it is about having quality links. This discussion has been about white hat SEO techniques but there are also black hat methods. The problem is Google will strongly penalize any site that uses such methods.

 

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admin October 11, 2019 0 Comments

What is SEO and How it Works?

Search Engine Optimization, that is what SEO stands for, and to many, it is something they have never heard of, or know the phrase but not what it means.

Small business owners though need to understand how important it is, and how it works, to get a much improved online presence and to see more people visiting their site.

SEO is not just for global businesses or large corporations. If you have a website and want better traffic you need experts in SEO.

Why does SEO matter?

Any business, whatever niche it is in, that wants to see growth and attract more customers should care about search engine optimization. The world we live in now is spending more and more time online.

No longer limited to desktop computers, people Google something on their phone when they get a strange rash, use their tablets to Yahoo for a business address, or a laptop to explore restaurant options for the evening.

If you have a product or service to sell you should be looking for a professional who can optimize your online presence.

In short: search is a BIG source of traffic.

In fact, here’s a breakdown of where most website traffic originates:

Traffic data referrer
Image Source: backlinko

SEO is not just one thing

SEO is not just one action to take, there are several components, some are easy for anyone to understand and some a bit more technical.

There are some things a website owner can try to manage themselves, but essentially since you are going to need an expert to get it right anyway, you might as well start getting it right from the outgo.

Every part of it is about using the guidelines set by the main search engines, to list your site at searches that are relevant, and to rank it highly.

The following information looks at just a few of the practices SEO experts use. It does not cover it all but gives an idea of how it works.

Why a sitemap is important

Sitemaps are a page that helps everyone, including the search engines, navigate the website more easily. If your site is not easy to navigate search engines will not rate it well. The better they can move around the more trusted your site is. You submit your sitemap to the main search engines.

How meta titles and descriptions work

The search engines learn what a site is about from the meta titles and the descriptions. That is how they know whether it is relevant to keyword searches. When you enter in the search engine a keyword query the results come back with both meta descriptions and meta titles.

The importance of link building

Link building is quite a vital area of SEO. Creating third party links to a site in places like online business directories has two important effects. It increases direct traffic coming to your website, as well as making you more credible to the search engines, so it boosts your rankings again.

How your website performs

Having a website that does not perform well is not just off-putting to visitors, it drives away search engines too. Its performance has an impact on how easy it is to navigate your site, so it needs to be smooth and fast. If it is not its ranking will be lower as they will penalize the site.

Making sure there are no redirections

That ‘page not found’ message when you try clicking on a link is annoying for internet users, but in fact, has a more serious impact with your search engine rank. Google and the like will penalize sites that have page errors. A program used by SEO experts like Google Webmaster Tools can help to monitor them.

Duplicate content is a big problem

Another thing websites are penalized for is when they have duplicate content. Your content from one page to another needs to be different.

Conclusion

SEO is not always explained in simple terms but that is not a reason to ignore it. Educate yourself on the basics and its importance.

Find trustworthy and experienced experts who know what they are doing and take the time to talk things over with you.

All businesses should be spending at least some time improving their SEO if they want their business to grow online.

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admin September 4, 2019 0 Comments
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Why a Start Up Requires Local SEO?

If you have made the decision to start your own company, one of the things you need to get right is the SEO methods you choose to use. SEO or Search Engine Optimization is an essential part of a successful website. Local SEO will lead to you bringing in more customers from your local community. For businesses that have a physical presence, local SEO services can be a key part of a successful marketing approach. Here is a closer look at why working with local SEO experts is a great choice for a start up business.

Google Business Tools

First of all, you need to ensure your business appears in all Google tools, as Google as the most widely used search engine around the world. About two-thirds of all online traffic goes through Google. You should, therefore, claim listings in places like;

• Google My Business – All the important information about your business can be found here. Make sure when claiming your listings that you check that information is accurate and you make it yours.

• Google Maps – You should also want to make sure that Google Maps has your position identified correctly and clearly. A lot of people use applications and mobile devices to locate businesses using Google Maps to find where they are and how to get to them. This way you know they will get accurate directions and you will not lose a customer because they got sent in the wrong direction.

• Business listings – It is also important to make sure your information can be found on the various businesses listings that are for your industry. This is another place potential customers might come to for information.

Marketing

You might be surprised to hear that as many as 90% of consumers start their purchase research online. When you successfully use local SEO services this is the best way to advertise and market your business and brand. There are a number of opportunities and you might choose some or all of them depending on your business. They all have the potential to bring in local clients or customers. To name a few online options think of things like;
• PPC – Pay Per Click
• Creating strong backlinks
• Facebook paid for advertising
• Forum posts
• Google Ads

You can also consider other forms of marketing to ensure it works alongside the local SEO tools you use. This is how you can get a targeted audience, customers already interested in and more inclined to buy what you are selling. Other effective marketing tools would be email, text messaging, phone calls, print advertisements, and radio and tv ads.

Social Media

Another important area for online marketing and connecting with customers including that that are local are social media platforms. Most people who have an online presence have some form of social media they use, Twitter, Facebook, YouTube, Instagram to name a few of the larger ones. As a result, a lot of people look for companies there and ask friends for recommendations. An essential part of your local SEO success will come from having a page or presence on those sites that connects with people.

Reviews

Finally, be sure to ask existing and previous customers for reviews to be posted in various place online. New customers often check those out before doing business with someone. For a start up having a good online reputation will greatly help you grow.

Online reviews present a good way to see what customers think about your business. It gives you a chance at service improvement. It can also be an indication of what products or services you need to add further. Respond when you can, but always do so for negative reviews so that customers can see you take them seriously and do follow up.

Conclusion

There is a lot to think about when you are starting a new business and local SEO should be a part of that. It is the best way to draw in more local customers. If you are unsure about what you need to get started on for your digital marketing, consider looking for an expert digital marketing company.

SEO for startups in under 10 minutes

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admin August 27, 2019 0 Comments

Google My Business adds bulk review management

You can now save time and find reviews faster with this new Google My Business feature.

Google has added the ability to see all your reviews across multiple listings on a single page. You can see this within Google My Business reviews section at https://business.google.com/reviews.

The announcement. Google announced it over here saying “Businesses can view reviews for multiple listings at once. With bulk reviews, you’ll be able to view, reply to, and flag reviews for multiple listings from one place.”

This is available in location groups with 500 or fewer locations, but is not available for organization accounts.

What it looks like. When you login to Google My Business, click on the left side to access the “Manage reviews” tab. Click it to see all your reviews on one page.

Google My Business Manage Reviews

Why we care. This can be very useful for those who manage more than one location or listing. You can quickly see all the reviews under your Google My Business account, and you no longer need to click into each individual listing to see its reviews. This should save you time and help you find and report on important reviews sooner.

Read the full story on SearchEngineLand.com

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admin August 20, 2019 0 Comments

Google’s indexing issues are resolved

Google has just confirmed the indexing issues from yesterday are fully resolved.

Google’s indexing issues are resolved and Google is once again able to both crawl, index and rank fresh new content within minutes. Google has now officially confirmed this and our tests seem to show that this is the case.

What happened. Yesterday, in the early morning hours, Google stopped showing fresh content in its search results. If you filtered the news or web search results for content from sites that published content frequently, it would only show you content from before around 3am ET on August 8th. This was similar to the indexing issues from this past May.

Google confirmed. Google has now confirmed this is resolved, this story has been updated to reflect so. Here is Google’s confirmation:

Read the full post on Search Engine Land

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admin August 9, 2019 0 Comments

Why Hiring a SEO Expert is a Must?

A lot of people have this question in mind, hiring a SEO expert, is that required. Well, this is the topic for my first post because I can relate to this question immensely at the moment. That is because while I’m trying to create my own SEO services website I’m all at sea on what to do, what pages to create and how to go about it.

If you are to ask me on why hiring a SEO expert is a must then I have so many things to tell you. First and foremost is of course that SEO (search engine optimization) is so very important for your website that the online success of your website almost depends on search engine optimization of your website.

If you are new to the term SEO then you may ask what is search engine optimization. Well, SEO in simple terms is getting your site ready to be found on the internet. To define it better, search engine optimization is the process of optimizing your website so that search engines like Google, Yahoo, Bing etc can better understand your site and then include the website in the search results.

This is not a task that can usually be handled by a website owner until of course you are ready to plunge yourself into reading, understanding and implementing SEO for your website. This is the reason why hiring a SEO expert is important. A SEO expert is a professional who will understand your market and do what is required to make your site visible on the internet.


How to Hire an SEO Expert to Drive More Search Traffic to Your Website by Neil Patel

If your website doesn’t show up on the first page of search results on the major search engines then your potential customers might not even know of your existence. Better search engine visibility is critical to boosting visitors to your website. This in turn can lead to higher number of visitors to your website, more visitors means better sales and achieving business goals.

What you should be looking for in a SEO expert is a person who can take actionable calls for your business website. You do not want a person who says he is project manager managing x number of seo client. You want to hire the services of a person who tells you what action he will take to make your site search engine friendly.

The SEO expert has to be a person who can classify the steps toward making your site great for the readers and the machine. The person needs to have a proven track record of SEO success. Probably ask him for some case studies, some recent ranking achievement. Ask the SEO person for a website analysis, client testimonials and even customer references if he/she can share that.

There is so much that you should be doing when hiring a SEO expert that its a little to much to cover in my first post. I will do a follow up post very soon wherein I shall explain in detail on what you should do when hiring a SEO expert.

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admin August 6, 2019 0 Comments

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