Category: Google

What is SEO and How it Works?

Search Engine Optimization, that is what SEO stands for, and to many, it is something they have never heard of, or know the phrase but not what it means.

Small business owners though need to understand how important it is, and how it works, to get a much improved online presence and to see more people visiting their site.

SEO is not just for global businesses or large corporations. If you have a website and want better traffic you need experts in SEO.

Why does SEO matter?

Any business, whatever niche it is in, that wants to see growth and attract more customers should care about search engine optimization. The world we live in now is spending more and more time online.

No longer limited to desktop computers, people Google something on their phone when they get a strange rash, use their tablets to Yahoo for a business address, or a laptop to explore restaurant options for the evening.

If you have a product or service to sell you should be looking for a professional who can optimize your online presence.

In short: search is a BIG source of traffic.

In fact, here’s a breakdown of where most website traffic originates:

Traffic data referrer
Image Source: backlinko

SEO is not just one thing

SEO is not just one action to take, there are several components, some are easy for anyone to understand and some a bit more technical.

There are some things a website owner can try to manage themselves, but essentially since you are going to need an expert to get it right anyway, you might as well start getting it right from the outgo.

Every part of it is about using the guidelines set by the main search engines, to list your site at searches that are relevant, and to rank it highly.

The following information looks at just a few of the practices SEO experts use. It does not cover it all but gives an idea of how it works.

Why a sitemap is important

Sitemaps are a page that helps everyone, including the search engines, navigate the website more easily. If your site is not easy to navigate search engines will not rate it well. The better they can move around the more trusted your site is. You submit your sitemap to the main search engines.

How meta titles and descriptions work

The search engines learn what a site is about from the meta titles and the descriptions. That is how they know whether it is relevant to keyword searches. When you enter in the search engine a keyword query the results come back with both meta descriptions and meta titles.

The importance of link building

Link building is quite a vital area of SEO. Creating third party links to a site in places like online business directories has two important effects. It increases direct traffic coming to your website, as well as making you more credible to the search engines, so it boosts your rankings again.

How your website performs

Having a website that does not perform well is not just off-putting to visitors, it drives away search engines too. Its performance has an impact on how easy it is to navigate your site, so it needs to be smooth and fast. If it is not its ranking will be lower as they will penalize the site.

Making sure there are no redirections

That ‘page not found’ message when you try clicking on a link is annoying for internet users, but in fact, has a more serious impact with your search engine rank. Google and the like will penalize sites that have page errors. A program used by SEO experts like Google Webmaster Tools can help to monitor them.

Duplicate content is a big problem

Another thing websites are penalized for is when they have duplicate content. Your content from one page to another needs to be different.

Conclusion

SEO is not always explained in simple terms but that is not a reason to ignore it. Educate yourself on the basics and its importance.

Find trustworthy and experienced experts who know what they are doing and take the time to talk things over with you.

All businesses should be spending at least some time improving their SEO if they want their business to grow online.

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admin September 4, 2019 0 Comments

Google My Business adds bulk review management

You can now save time and find reviews faster with this new Google My Business feature.

Google has added the ability to see all your reviews across multiple listings on a single page. You can see this within Google My Business reviews section at https://business.google.com/reviews.

The announcement. Google announced it over here saying “Businesses can view reviews for multiple listings at once. With bulk reviews, you’ll be able to view, reply to, and flag reviews for multiple listings from one place.”

This is available in location groups with 500 or fewer locations, but is not available for organization accounts.

What it looks like. When you login to Google My Business, click on the left side to access the “Manage reviews” tab. Click it to see all your reviews on one page.

Google My Business Manage Reviews

Why we care. This can be very useful for those who manage more than one location or listing. You can quickly see all the reviews under your Google My Business account, and you no longer need to click into each individual listing to see its reviews. This should save you time and help you find and report on important reviews sooner.

Read the full story on SearchEngineLand.com

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admin August 20, 2019 0 Comments

Google’s indexing issues are resolved

Google has just confirmed the indexing issues from yesterday are fully resolved.

Google’s indexing issues are resolved and Google is once again able to both crawl, index and rank fresh new content within minutes. Google has now officially confirmed this and our tests seem to show that this is the case.

What happened. Yesterday, in the early morning hours, Google stopped showing fresh content in its search results. If you filtered the news or web search results for content from sites that published content frequently, it would only show you content from before around 3am ET on August 8th. This was similar to the indexing issues from this past May.

Google confirmed. Google has now confirmed this is resolved, this story has been updated to reflect so. Here is Google’s confirmation:

Read the full post on Search Engine Land

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admin August 9, 2019 0 Comments

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