Category: SEO

What is SEO and How it Works?

Search Engine Optimization, that is what SEO stands for, and to many, it is something they have never heard of, or know the phrase but not what it means.

Small business owners though need to understand how important it is, and how it works, to get a much improved online presence and to see more people visiting their site.

SEO is not just for global businesses or large corporations. If you have a website and want better traffic you need experts in SEO.

Why does SEO matter?

Any business, whatever niche it is in, that wants to see growth and attract more customers should care about search engine optimization. The world we live in now is spending more and more time online.

No longer limited to desktop computers, people Google something on their phone when they get a strange rash, use their tablets to Yahoo for a business address, or a laptop to explore restaurant options for the evening.

If you have a product or service to sell you should be looking for a professional who can optimize your online presence.

In short: search is a BIG source of traffic.

In fact, here’s a breakdown of where most website traffic originates:

Traffic data referrer
Image Source: backlinko

SEO is not just one thing

SEO is not just one action to take, there are several components, some are easy for anyone to understand and some a bit more technical.

There are some things a website owner can try to manage themselves, but essentially since you are going to need an expert to get it right anyway, you might as well start getting it right from the outgo.

Every part of it is about using the guidelines set by the main search engines, to list your site at searches that are relevant, and to rank it highly.

The following information looks at just a few of the practices SEO experts use. It does not cover it all but gives an idea of how it works.

Why a sitemap is important

Sitemaps are a page that helps everyone, including the search engines, navigate the website more easily. If your site is not easy to navigate search engines will not rate it well. The better they can move around the more trusted your site is. You submit your sitemap to the main search engines.

How meta titles and descriptions work

The search engines learn what a site is about from the meta titles and the descriptions. That is how they know whether it is relevant to keyword searches. When you enter in the search engine a keyword query the results come back with both meta descriptions and meta titles.

The importance of link building

Link building is quite a vital area of SEO. Creating third party links to a site in places like online business directories has two important effects. It increases direct traffic coming to your website, as well as making you more credible to the search engines, so it boosts your rankings again.

How your website performs

Having a website that does not perform well is not just off-putting to visitors, it drives away search engines too. Its performance has an impact on how easy it is to navigate your site, so it needs to be smooth and fast. If it is not its ranking will be lower as they will penalize the site.

Making sure there are no redirections

That ‘page not found’ message when you try clicking on a link is annoying for internet users, but in fact, has a more serious impact with your search engine rank. Google and the like will penalize sites that have page errors. A program used by SEO experts like Google Webmaster Tools can help to monitor them.

Duplicate content is a big problem

Another thing websites are penalized for is when they have duplicate content. Your content from one page to another needs to be different.

Conclusion

SEO is not always explained in simple terms but that is not a reason to ignore it. Educate yourself on the basics and its importance.

Find trustworthy and experienced experts who know what they are doing and take the time to talk things over with you.

All businesses should be spending at least some time improving their SEO if they want their business to grow online.

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admin September 4, 2019 0 Comments
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Why a Start Up Requires Local SEO?

If you have made the decision to start your own company, one of the things you need to get right is the SEO methods you choose to use. SEO or Search Engine Optimization is an essential part of a successful website. Local SEO will lead to you bringing in more customers from your local community. For businesses that have a physical presence, local SEO services can be a key part of a successful marketing approach. Here is a closer look at why working with local SEO experts is a great choice for a start up business.

Google Business Tools

First of all, you need to ensure your business appears in all Google tools, as Google as the most widely used search engine around the world. About two-thirds of all online traffic goes through Google. You should, therefore, claim listings in places like;

• Google My Business – All the important information about your business can be found here. Make sure when claiming your listings that you check that information is accurate and you make it yours.

• Google Maps – You should also want to make sure that Google Maps has your position identified correctly and clearly. A lot of people use applications and mobile devices to locate businesses using Google Maps to find where they are and how to get to them. This way you know they will get accurate directions and you will not lose a customer because they got sent in the wrong direction.

• Business listings – It is also important to make sure your information can be found on the various businesses listings that are for your industry. This is another place potential customers might come to for information.

Marketing

You might be surprised to hear that as many as 90% of consumers start their purchase research online. When you successfully use local SEO services this is the best way to advertise and market your business and brand. There are a number of opportunities and you might choose some or all of them depending on your business. They all have the potential to bring in local clients or customers. To name a few online options think of things like;
• PPC – Pay Per Click
• Creating strong backlinks
• Facebook paid for advertising
• Forum posts
• Google Ads

You can also consider other forms of marketing to ensure it works alongside the local SEO tools you use. This is how you can get a targeted audience, customers already interested in and more inclined to buy what you are selling. Other effective marketing tools would be email, text messaging, phone calls, print advertisements, and radio and tv ads.

Social Media

Another important area for online marketing and connecting with customers including that that are local are social media platforms. Most people who have an online presence have some form of social media they use, Twitter, Facebook, YouTube, Instagram to name a few of the larger ones. As a result, a lot of people look for companies there and ask friends for recommendations. An essential part of your local SEO success will come from having a page or presence on those sites that connects with people.

Reviews

Finally, be sure to ask existing and previous customers for reviews to be posted in various place online. New customers often check those out before doing business with someone. For a start up having a good online reputation will greatly help you grow.

Online reviews present a good way to see what customers think about your business. It gives you a chance at service improvement. It can also be an indication of what products or services you need to add further. Respond when you can, but always do so for negative reviews so that customers can see you take them seriously and do follow up.

Conclusion

There is a lot to think about when you are starting a new business and local SEO should be a part of that. It is the best way to draw in more local customers. If you are unsure about what you need to get started on for your digital marketing, consider looking for an expert digital marketing company.

SEO for startups in under 10 minutes

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admin August 27, 2019 0 Comments

Why Hiring a SEO Expert is a Must?

A lot of people have this question in mind, hiring a SEO expert, is that required. Well, this is the topic for my first post because I can relate to this question immensely at the moment. That is because while I’m trying to create my own SEO services website I’m all at sea on what to do, what pages to create and how to go about it.

If you are to ask me on why hiring a SEO expert is a must then I have so many things to tell you. First and foremost is of course that SEO (search engine optimization) is so very important for your website that the online success of your website almost depends on search engine optimization of your website.

If you are new to the term SEO then you may ask what is search engine optimization. Well, SEO in simple terms is getting your site ready to be found on the internet. To define it better, search engine optimization is the process of optimizing your website so that search engines like Google, Yahoo, Bing etc can better understand your site and then include the website in the search results.

This is not a task that can usually be handled by a website owner until of course you are ready to plunge yourself into reading, understanding and implementing SEO for your website. This is the reason why hiring a SEO expert is important. A SEO expert is a professional who will understand your market and do what is required to make your site visible on the internet.


How to Hire an SEO Expert to Drive More Search Traffic to Your Website by Neil Patel

If your website doesn’t show up on the first page of search results on the major search engines then your potential customers might not even know of your existence. Better search engine visibility is critical to boosting visitors to your website. This in turn can lead to higher number of visitors to your website, more visitors means better sales and achieving business goals.

What you should be looking for in a SEO expert is a person who can take actionable calls for your business website. You do not want a person who says he is project manager managing x number of seo client. You want to hire the services of a person who tells you what action he will take to make your site search engine friendly.

The SEO expert has to be a person who can classify the steps toward making your site great for the readers and the machine. The person needs to have a proven track record of SEO success. Probably ask him for some case studies, some recent ranking achievement. Ask the SEO person for a website analysis, client testimonials and even customer references if he/she can share that.

There is so much that you should be doing when hiring a SEO expert that its a little to much to cover in my first post. I will do a follow up post very soon wherein I shall explain in detail on what you should do when hiring a SEO expert.

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admin August 6, 2019 0 Comments

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