A lot of people have this question in mind, hiring a SEO expert, is that required. Well, this is the topic for my first post because I can relate to this question immensely at the moment. That is because while I’m trying to create my own SEO services website I’m all at sea on what to do, what pages to create and how to go about it.
If you are to ask me on why hiring a SEO expert is a must then I have so many things to tell you. First and foremost is of course that SEO (search engine optimization) is so very important for your website that the online success of your website almost depends on search engine optimization of your website.
If you are new to the term SEO then you may ask what is search engine optimization. Well, SEO in simple terms is getting your site ready to be found on the internet. To define it better, search engine optimization is the process of optimizing your website so that search engines like Google, Yahoo, Bing etc can better understand your site and then include the website in the search results.
This is not a task that can usually be handled by a website owner until of course you are ready to plunge yourself into reading, understanding and implementing SEO for your website. This is the reason why hiring a SEO expert is important. A SEO expert is a professional who will understand your market and do what is required to make your site visible on the internet.
If your website doesn’t show up on the first page of search results on the major search engines then your potential customers might not even know of your existence. Better search engine visibility is critical to boosting visitors to your website. This in turn can lead to higher number of visitors to your website, more visitors means better sales and achieving business goals.
What you should be looking for in a SEO expert is a person who can take actionable calls for your business website. You do not want a person who says he is project manager managing x number of seo client. You want to hire the services of a person who tells you what action he will take to make your site search engine friendly.
The SEO expert has to be a person who can classify the steps toward making your site great for the readers and the machine. The person needs to have a proven track record of SEO success. Probably ask him for some case studies, some recent ranking achievement. Ask the SEO person for a website analysis, client testimonials and even customer references if he/she can share that.
There is so much that you should be doing when hiring a SEO expert that its a little to much to cover in my first post. I will do a follow up post very soon wherein I shall explain in detail on what you should do when hiring a SEO expert.